Hiring a Digital Marketing Agency
The internet plays a key role in our lives. The 21st-century world has been demarcated by a shift from analog to digital. One of the key hallmarks of this shift is the adoption of technology by businesses, small and big alike. Today it is highly unusual that you will find a business that does not operate online. Perhaps this itself is one of the many reasons to hire a digital marketing agency.
Irrespective of the size of your business, it is imperative that you must have a website and more importantly market to your online audience. While many of us may struggle to come to grips with the many pitfalls of online marketing, there is an all-encompassing solution; digital marketing agencies. In this article, we will cover questions such as, why hire a digital marketing agency? How is it beneficial to a business? And also look at 8 huge reasons why you should hire a digital marketing agency.
Why Hire a Digital Marketing Agency?
Right off the bat, the answer is quite simple, we as individuals lack the know-how and skillset to grow a business online. While you may have certain experience in one facet of digital media, overall growth requires every element of your online business model to grow.
Digital marketing agencies come with a distinct advantage, cost. It is no secret that traditional means of marketing are not budget-friendly. With the help of digital marketing, you can reach a much bigger audience at a fraction of the price. Agencies also come with tools that can fuel your growth at a rapid rate. They have a team of individuals who are experts in their craft. They stay updated with the latest trends and integrate them seamlessly onto your website and social media.
Why Should I Hire a Digital Marketing Agency?
While the previous section might look like the benefits at a glance, our goal is to explain why should YOU hire a digital marketing agency? Let us break it down,
Through a digital marketing agency you can: Research thoroughly and create a bespoke strategy that will help you crush the competition. Advertise on every form of social media. This includes Facebook, Instagram, LinkedIn, and even optimize the SERP of your website, helping it rank higher on Google. Create content about your business that will engage users and drive traffic. An agency can also help you design a robust email marketing campaign and establish effective modes of communication with customers. They can help with PR and outreach, provide data insights, set up data tracking, and help you use tools that can measures results and help you set up goals.
If you are still not convinced, the next section will cover eight amazing reasons to hire a digital marketing agency.
Reasons Why You Should Hire a Digital Marketing Agency
1. Expertise in the field
Getting help from experts in the field can be beneficial in more ways than one. Especially, when we are dealing with the internet. The sheer vastness of the online world can be overwhelming for us. Marketing terms such as SEO, PPC, ROAS, CVR, CTR, ROI, CPC, CPM, and B2B are widely used, but to a novice, these terms are like a different language altogether.
Experts in digital marketing that know the ins and outs of these terms can effectively drive up your website’s search rankings. Hiring an agency means you do not have to deal with this side of the equation, instead you can see the results for yourself.
2. A better understanding of channels and reach
If you are already versed in marketing, you might have done your due diligence and researched some of the options that are available to you. However, once you hire a marketing agency, you will see the difference in the sheer breadth that their expertise encompasses. You will see that they cast a much wider net and use many more channels that you may not have thought of.
If you considered only utilizing ads and promoting your website, you are missing out on many opportunities. Marketing agencies cover the length and breadth of online media, utilizing channels such as email, blogging, SEO, and social media. Agencies look at the bigger picture and often set much bigger targets for reach.
3. No amount of money can buy time
While it may sound more preachy than an actual advantage, but when you break it down, you will notice the sheer amount of time you get on your hands. You may already be working with your company’s marketing team. They may, in fact, be cost-effective, however, working with them means you strip away the precious element of time-saving. You need all hands on deck when working with an in-house team. You might also be losing resources and the necessary time to set up other parts of your business.
When you hire a digital marketing agency, you will be able to save a lot of time. You can solely focus on running your business and improve neglected areas. All you have to do is ask for results and agencies will deliver.
4. Cost savings
This one might surprise you, but when you hire a digital marketing agency you will save more than if you had a marketing team for your company. Agencies are cheaper. They work as independent contractors, which means you cut out any form of tax or payroll. You also do not have any recurring payments. These recurring payments are the ones that take the most toll on your budget. Health care, salaries, and other benefits are part of recurring payments. Agencies often work on a per-project basis, which gives you the business owner the freedom of expenditure and can choose how much you spend. Over a longer period of time, hiring agencies can help you save costs.
Another great point is that hiring agencies can be very advantageous when you are scaling your business. Unlike revamping costs and hiking salaries for your marketing team, you do not have to increase expenses when you consult an agency.
There is also the matter of using marketing tools. When you have your team, you will be forced to purchase various marketing software. You do not have to worry about this expense when working with agencies.
5. Innovative strategies
When you deal with a marketing agency, you do not have to burden yourself with research on trends and strategy. Their job is to find a combination that will work best for your business. Often when agencies look for trends they find out information that you may not have been aware of. They intensely comb through the competition, industry, and environment to give you a strategy that will succeed. They will also present you with insight that may be useful in other areas of your business.
6. Fresh ideas
The saying that two heads think better than one is true, the idea is that two heads provide different perspectives. This idea can be applied to businesses and when you hire an agency, the two heads analogy multiplies. They have multiple people working on the same project and can provide insight into various aspects of the market and industry.
Good marketing agencies often point out activities your business can be involved in. They also provide a better understanding of audiences in relation to KPIs. Their job is to holistically look at your business and provide growth in every area possible.
7. Minimal involvement, maximum results
The idea behind having an in-house marketing team is that you can fully exercise control over how they portray and promote your products. This helps you get directly into the middle of the process and you will be able to market your product or service the way you envisioned it.
A digital marketing agency on the other hand will help you with outreach. They will spread the word about your brand and you will be able to generate positive PR for your products. It helps in visibility and awareness. So while you work to position your product in the market, the agency will already be creating buzz about it. This is a facet you won’t have to worry about at all.
8. Useable metrics
Agencies focus on finding the Key Performance Indicators (KPIs) for your company. These differ from business to business and agencies are the best when it comes to identifying what works for your business. As they do this, they will get a range of metrics across all verticals of your business. They will also provide you with an analysis of the metrics. Since everything is digital, it can be measured. These metrics are incredibly helpful and can provide you with a fresh perspective on your business, brand performance, and audience.
WE ASKED OTHER BUSINESS OWNERS
We asked our network of business owners why it’s beneficial to hire a digital marketing agency. Here’s their responses:
Abby from Snap Agency said digital marketing has a wide scope and requires such a range of duties that would be overwhelming for a person to do alone. That’s the beauty of an agency, which finds the best talent in these various fields and directs them in concert with one another. Also, the demands of social media marketing, for example, are different than those from backlink marketing. Digital marketing has so many unique forms that require totally separate skill sets, which speaks to the need for a team of individuals rather than a single person.
Seth from Price Benowitz LLP said there are dozens of reasons your small business should hire a digital marketing agency. First, hiring one will ensure that you can continue to focus on running your business instead of putting your attention towards marketing solutions. Second, digital marketing agencies like mine know our stuff. We have been doing this for years, if not decades, and are well equipped to utilize innovative and relevant marketing strategies. If you thought hiring a full time marketing employee would save you money, think again. A marketing agency may be more affordable than you think and will help you substantially improve your sales.
Jamie from Ollie Marketing said with digital marketing being relatively broad, it’s difficult to find talent that can outperform the capabilities of a digital agency. An agency should have direct experience working with clients in your field and understand where the focal points should be.
Yuvi from Noémie said hiring a digital marketing agency not only frees your small business up to manage things better suited for your expertise but they can also get started on your campaign right away. There is no need to hire an employee and onboard them with your entire branding concept while providing them the necessary resources to produce the amount of content and marketing results an agency can funnel for you in far less time.
Read more responses
Dan from CRAFTD said digital marketing is the most effective, and ultimately, the most optimal way to advertise, engage and introduce your brand to the free market today. There is no longer as much incentive to utilize print, television, radio, or billboards as much as 20+ years ago. In fact, through social media, content creation, backlink procurement, advertorials, and full-scale SEO, small businesses can hire a marketing firm to help them cut through the vortex of the consumer market and find their niche and brand accordingly.
Katie from Allegiance Flag Supply said outsourcing a digital marketing agency rather than using an in-house employee creates a tremendous advantage for us. Marketing agencies in the digital age are layered, with a content team, an SEO manager, and a department strictly for securing backlinks.
Nick from Restoration Rocket said hiring a digital marketing agency gives your business a broader pool of resources compared to an in-house employee. A digital marketing agency will have experts covering several aspects of marketing such as paid ads, SEO, social media, etc. When you hire an in-house employee you’re limited to their knowledge. This could severely handcuff the upside of your marketing efforts.
John from Gemini said agencies have authorities in paid media, web development, SEO and content creation all focused on building your authority and generating leads for you. You benefit from expertise in multiple campaigns and a team that will track performance and maximize your ROI. A digital marketing agency will also be on top of the latest trends and practices. A single, in-house employee probably won’t have the bandwidth to execute and innovate.
Elizabeth from Sparq Designs said if your open call for new marketing hires has all skills from social media marketing, video production, SEO, and more, then you should hire a digital marketing agency instead of one person. Individual marketers looking for positions are looking to hone in on their skills or one specific specialty. They are quickly realizing that job descriptions that want to hire someone who is a “swiss-army knife” or can “wear multiple hats” are going to be overworked underpaid jobs.
Chris from Intergrowth said one or two marketing hires won’t have the time to experiment with new tools and stay updated on industry trends while doing their day-to-day job. Producing content and monitoring results are already more than enough work for one person.
Rich from Rigorous Digital said when looking at in-house vs. agency, it’s important to understand what disciplines you’ll need. Agencies bring together multiple disciplines and have a mandate to manage them effectively; often that means it’ll cost less than employing the different in-house team members you’d need and managing each of them. It’s also worth assessing the level of creativity you need; a junior for example may be cheaper, but engaging with an agency that’s able to put a middleweight in the same discipline on your account might be more beneficial to you.
Bonny from Elsner Technologies said marketing agencies provide flexibility and an improved perspective. In-house marketing teams usually lack the experience and knowledge to help you shift or expand your marketing strategy. For example, if you need to tap into a different marketing channel based on your target audience, online advertisers will be more flexible to shift your strategy.
Tyler from Box Out Marketing said It’s cost-efficient. Hiring a full-time employee makes you liable to them for their service for a long time during their employment. Having a contract with agencies will let you cut out these expenses in exchange for certain results. Project-based agencies let you expect a certain achievement with your budget within a certain period of time which is way thriftier than paying employees every day.
Ed from Eduard Klein said In today’s corporate world, digital marketing is a must-have. It allows the company to become well-known in the media or different industries. As a business owner who is also fond of using digital marketing activities in business, investing in a digital marketing agency is the practical and best move. It involves various reasons, but I can ensure that its ultimate goal is for business growth. I genuinely believe that possessing this will enable you to collaborate with specialists who have previously worked on similar projects. As a result, you don’t expect to pay a lot of money to gain access to their knowledge.
Jack from How I Get Rid Of said an agency is much more knowledgeable about current trends. Part of a digital agency’s job is to study, analyze, and scrutinize today’s trends. And if you work with one, that essentially puts you ahead of the game.
Sonya from Her Norm said digital marketing has become a full blown industry. With the multitude of channels available, each one needs to provide consistent and meaningful engagement with its followers. As a relationship expert, it’s important that feedback from your establishment is neutral and reflects its values and identity. Having one employee handling multiple channels and strategies will be impossible if you want your digital marketing to be effective. This is where a digital marketing agency comes in.
Jonathan from Brenton Way said hiring a digital marketing agency gives you access to a team of experts in specific areas instead of a jack-of-all-trades. What sets an agency apart is that it is a collection of people who are experts in PPC, SEO, digital PR, content marketing, and social media, etc. By narrowing down their niche, these people hone in on their specialization and gain more relevant experience in it. With an agency, you are essentially hiring a whole digital marketing team part-time as opposed to one person full-time.
April from AskApril said reduced overhead cost. A digital marketing agency has its tools in making the work happen, and companies don’t have to worry about it. They accept one-time payment, which doesn’t require insurance and other benefits. It saves you more than you know.
Kristin from My Enamel Pins said gain a different perspective. Hiring a digital marketing agency can help you see hidden potential in your products that you’d have missed otherwise. Bringing in external marketers can help you see through “fresh eyes” which can help you become more relatable and interesting to target audiences.
Martin from FounderJar said specialized skills and expertise. Hiring a marketing agency means you will get to work with individuals with better skills and deeper expertise.
Martin from MattressNextDay said companies should invest religiously in marketing. Marketing is an important department in a business because it contributes to the company’s success. As a CEO, I believe that businesses should hire a digital marketing agency. For starters, they excel at marketing. As a result, they already know which marketing strategy is optimal for your business. Second, your costs will be low because you will not be compensating an employee after the marketing job is over. Finally, the success of your marketing campaign will be guaranteed.
John at Inboxally said we ended up hiring an agency and the main reason was that agencies deal with different kinds of clients and their collaborative experience is wider than what a single person can bring to the table. Also, if it doesn’t work out, it’s a lot easier to fire an agency than it is to fire a person.
Samantha from Romantific said agencies work as independent contractors, we won’t have to pay payroll taxes. We can also save money on benefits, health care, and salary, which are all recurrent costs of having full-time staff.
Michelle from Lovedevani said experts results from expert people. These agencies are masters and experts in their fields. That’s why you can be sure that your digital marketing strategy is the most effective implementation that you can have. These agencies know what they do and they are good at it.
Andy from Clooms said marketing agencies provide flexibility and improved perspectives. The internal marketing team usually lacks the experience and knowledge to help you transform or expand your marketing strategy. For example, according to your target audience, if you need to enter different marketing channels, online advertisers will be more flexible to change your plan.
Charlie from Relevance & Intent said in short there are two reasons to hire a digital marketing agency: You can’t afford to hire in-house, either due to size or budget constraints; Or, you want some outside expertise in a particular area to help you develop strategy or augment your own team.
Jonathan from GR0 said One of the primary reasons to hire a digital marketing agency is the fact that you’re bringing certified experts onboard to help you out. The people you’re hiring have all worked on similar projects for years, and the work they produce will be worth the cost. Also, you may come up with new ideas by collaborating with someone from an agency.
Joshua from Paradox Marketing said agencies are good for short term requirements for a specific project. In this instance an agency will be the better choice, as it will get things moving faster, and then not have any compliance issues in terminating the contract
Sebastian from Dofollow.io said having one full-time in-house employee to handle it all may not be feasible, depending on the scope and scale of your marketing efforts. It is a tall order, and you may be setting a lone employee up for failure if you expect them to be able to handle all of the facets of your digital marketing, which would include your SEO, PPC, social media, content marketing, email marketing, mobile marketing and marketing analytics.
Krizia from RAD Web Solutions said we have found that it’s cheaper to work with an agency and get results. You get to work with a variety of people who actually know what they are doing. This way you can be sure that everything is done by experts rather than one person who may not be as skilled in certain areas of marketing as others.
By now, you are probably considering hiring a digital marketing agency. It can save you time and money. You will be able to focus on more urgent matters while the presence of your brand grows online. The experts will help your business capitalize on virtually every emerging trend and also provide you with key insights for your business. The sheer number of advantages far outweigh any disadvantage. In a day and age where there is cut-throat competition, gaining an edge is essential, and digital marketing agencies are perhaps the most formidable edge any business can gain.
If you’re interested in hiring a digital marketing agency after reading this blog post, let’s find time to chat about your marketing goals and objectives.